SLC Innovation Hub · July 2024 - April 2025
SLC Innovation Hub: Digital Strategy
Results
- LinkedIn following, in 8 months
- 10 to 800
- Average engagement rate
- 10%
- Website traffic increase
- 15%
The Story
Digital Strategy Consultant
SLC Innovation Hub needed a way to position itself as a bridge between students, faculty, and community, and its social presence hadn’t caught up to that ambition.
I analysed internal surveys and researched comparable spaces to build a value proposition around that bridging role, then introduced LinkedIn as a channel the Hub hadn’t used before. I rebranded and refined the Hub’s service offerings, and created Hub Highlights, a monthly storytelling campaign that gave the Hub a consistent voice instead of one-off posts.
LinkedIn following grew from 10 to 800 in eight months, with a 10% average engagement rate. Website traffic increased 15% over the same period.