HEET / Indigenous Clean Energy · April 2025 - September 2025
HEET: Home Energy Experience Tour
Results
- Communities visited
- 16 across Canada
- New community interest, within 8 weeks
- +50%
- Communities signed up for next year's tour
- 8 additional
The Story
Consulting Creative Director
The Home Energy Experience Tour’s real obstacle was awareness. Sixteen Indigenous communities across Canada needed to know sustainable energy knowledge was coming their way, and why it mattered, before any workshop could do its job. Solving that meant building a brand identity and a real marketing operation from scratch: none of it existed yet.
I led brand development as consulting Creative Director: a bright red primary color alongside the four traditional Indigenous colours, then a full print suite of customizable posters, pop-up banners, branded table coverings, workshop handouts, and take-home materials.
I managed a copywriter, worked with the project manager and video teams, and ran a social strategy focused on short-form video. Then I built and managed the WordPress landing page myself, including an interactive tour map and custom HTML/CSS widgets, meeting AODA accessibility standards along the way.
New community interest grew 50% within eight weeks. Eight additional communities signed up for the following year’s tour.