Work
Every number here traces to a real source, not an estimate. Where a figure couldn't be verified, it's left out.
ECM Heating & Cooling
ECM Heating & Cooling: Ads, Site Rebuild & Brand Unification
Three connected efforts: paid search, a full site rebuild, and unifying a second brand under one roof, all solving the same problem: consistent leads.
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Get on the Bus / Small Change Fund
Get on the Bus: Systems a Small Team Can Actually Run
A national youth transit program with no other agency or freelancer on it. Just one person building the systems, brand, and web presence that keep it running.
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HEET / Indigenous Clean Energy
HEET: Home Energy Experience Tour
A national tour needed a brand identity and a real marketing operation to reach 16 Indigenous communities, from print materials to an accessible website.
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SLC Innovation Hub
SLC Innovation Hub: Digital Strategy
A campus innovation space needed a social presence that matched its ambition as a bridge between students, faculty, and community. It didn't have one yet.
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Build Up
Build Up: Brand Development & Launch
A new entrepreneurship program needed a name and identity before launch. Research and design thinking shaped both, then a launch campaign moved the numbers.
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Wild Bobbin
Wild Bobbin: Filling Workshop Seats with Paid Social
A Kingston sewing studio needed a repeatable way to fill workshop seats. One pilot Meta Ads campaign sold out a class in 17 days at 3.5x return on ad spend.
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Bruce & Sons Firewood Co.
Bruce & Sons: Building an Organic Lead Engine from Scratch
A Kingston firewood supplier needed a website and real strategy. Audience segmentation and a keyword-driven content plan built organic traction in three months.
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