Google Ads Management, Ottawa ON
Google Ads Management in Ottawa, Ontario
You're spending on Google Ads every month and you can't tell if it's actually working.
Proof it works
- Leads per week
- avg. 6, peak of 14
- Revenue growth (YoY)
- +20%+
- Organic traffic increase (12mo)
- +177%
Ottawa is a city of about a million people, spread from Kanata to Orléans, and most small businesses don't need all of it. A dental clinic in Barrhaven, a restaurant in the ByWard Market and a contractor working the west end each have their own patch. I set your ads to show where your customers actually are, for the searches that turn into calls and bookings, and you see what each new customer cost.
One city, a lot of different markets
Kanata to Orléans is about 40 km. Ads can be aimed at a neighbourhood, a list of postal codes or a set distance around your location, so your budget isn't spent on people who'd never come to you. Even retail is split: commercial real estate firm CBRE describes Ottawa retail as "polarized", with downtown storefronts sitting empty while suburban space fills up. Where your customers are matters as much as what they type.
Meeting people who just moved in
The City of Ottawa had 10,864 housing starts in 2025, up 38% from the year before, according to CMHC. People who just moved in don't have a go-to dentist, daycare or plumber yet, so they search. Ads aimed at the newer neighbourhoods meet them right then.
Busy seasons
Winterlude brings about half a million visitors a year, and summer brings the Tulip Festival, Bluesfest and a record-setting tourist season. A gift shop near the canal might want to spend more in those weeks. A Barrhaven physio clinic probably doesn't. Looking back at when your phone actually got busy tells us which one you are.
What this looked like for ECM
Before I took over, ECM Heating & Cooling in Kingston was paying for Google Ads month after month and getting about one lead a week. We dropped everything except people searching for heat pumps, and sent each of those searches to a page written for it. Leads climbed to an average of 6 a week, peaking at 14. Read the ECM story →
Based in Kingston, I work with Ottawa businesses remotely: no local office, no handoffs, the same person for strategy through delivery.
Full scope, service boundaries, and more proof: Growth & Paid Search →
Questions
- Can we start small?
- Yes. A lot of accounts start with one service in one part of the city for a few months. If it brings in customers at a cost that works, we grow from there. If it doesn't, you'll know before you've spent much.
- Can you target just my part of the city?
- Yes. Ads can cover a neighbourhood, a set of postal codes or a set distance around you, from 1 km up. After a few weeks, the budget shifts toward whichever areas bring in customers.
- Can you run ads in French?
- I work in English. If a lot of your customers search in French, ads written in French will reach them better, and that copy should come from a fluent writer. I'll tell you whether your account needs them.
- Do you need to be in Ottawa to run our ads?
- No. I work out of Kingston, a little over two hours away, and we work together by phone, video and email. Whoever builds your ad account is also who runs it from then on.
- How much does it cost?
- From $800 a month plus HST, 3 months minimum, based on how many hours your account needs. What you spend on ads is paid to Google separately; plan on at least $300 a month.
Want to see who's actually showing up in Ottawa search results right now? Check it live.
Free tool
Who shows up when someone searches for you?
A real, live search, not an estimate. Pick what you do and where, and this checks who's actually showing up organically right now, and whether you're one of them.