Writing
Notes on strategy, AI-readiness, and building systems that hold up.
Field note
How to Get Your Business to Show Up in AI Search
How to get your business named when customers ask ChatGPT or Google's AI: what gets a business cited, what to fix first, and how to check where you stand.
October 30, 2026
Essay
AODA Website Requirements: What Applies at Your Business Size
The AODA website rule applies at 50+ employees. Dec 31, 2026 is a report deadline for 20+. A plain breakdown of what your business size needs to do.
October 14, 2026
Field note
How I Research Google Ads Keywords Before I Spend a Dollar
My keyword research method for Google Ads: start with how customers talk, narrow with a tool, match keywords to buying stage, and test every ad variation.
September 26, 2026
Field note
How a Stalled Google Ads Account Went From One Lead a Week to a Peak of Fourteen
ECM Heating & Cooling's Google Ads account was stuck at one lead a week for months. Here's what narrowing the whole campaign actually changed.
September 16, 2026
Essay
Choose Your Google Ads Campaign Type by What You're Selling, Not by Default
A practical walkthrough of Google's ad campaign types (Performance Max, Shopping, Display, Video, and Search) and which one actually fits your business.
August 28, 2026
Essay
Build Your Customer Persona From People Who Already Buy From You
The customer persona method I actually use with clients: skip the demographics report, look at who really buys, and work backward from there instead.
August 12, 2026
Essay
Choose Your Ad Channel by Intent, Not by Habit
Why 'just run Facebook ads' is bad advice for most small businesses, and how intent, not platform popularity, should actually decide where your budget goes.
August 12, 2026