The Challenge
ECM needed to scale their lead generation beyond their existing single weekly lead from their basic Google Ads setup. As a local HVAC company with expertise in heat pump installations, they wanted to capitalize on growing market demand while establishing a stronger digital presence and more systematic approach to customer acquisition.
Developing the Strategic Foundation
Beginning with a comprehensive audit to understand their current digital landscape and identify optimization opportunities. I developed a focused strategy highlighting their heat pump expertise while expanding their service offerings through targeted campaigns. This included restructuring their Google Ads approach, developing & optimizing landing pages and conversion paths, and developing a multi-channel content strategy.
Implementing the Growth Strategy
Over 3 months, I rebuilt their Google Ads campaigns with service-specific targeting, created optimized landing pages for heat pumps and emergency services, and implemented comprehensive SEO improvements. I developed video-focused social media content, established a CRM system for review generation and lead nurturing, and created systematic processes for sustainable growth.
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Results and Ongoing Success
Within 3 months, ECM scaled from 1 lead per week to consistently generating 5+ leads weekly, with peak performance reaching 12 leads. The optimized heat pump campaign achieved a 7.66% CTR at $3.93 CPC. Organic search visibility increased 177% with 50% increase in overall ranking positions. This transformation represents a monthly revenue increase of up to $75,000, delivering exceptional ROI on their $1,300 monthly investment.